Orlando Magic: Arena Branding

Consistency in Experiential Branding for Live Events and Television

For over 15 years, I have worked closely with the marketing department of the Orlando Magic to conceptualize, design, produce, install, and maintain their interior Amway Center branding packages for live events and television.

From custom, tension installation systems for fabric banners, to digital readerboards, wall and floor graphics, and everything in between, I was entrusted to maintain visual branding consistency throughout each NBA basketball season.

From Concept...

To Design...

To Production and Installation