Case Study
Stadium Sponsorship
Originally opened in 1936, the 65,000-seat Florida Citrus Bowl Stadium was renovated and rebranded as “Camping World Stadium” in 2016. Renovations included new concourses, plaza decks, mezzanine seating, upgraded team facilities, scoreboards, and co-branded sponsor partitions.
Massey Services signed on as official pest control and sanitation partner of Camping World Stadium in 2017. They were granted branding rights for one of the stadium quadrants, as well as additional scoreboard screen branding and exterior LED signage. With a 5-year plan, they wished to incorporate signage, murals, and grand-format prints throughout the “Massey Quadrant” to increase brand recognition by stadium guests.
How I Helped
To increase brand recognition, I worked with teams from both Massey Services and Camping World Stadium to conceptualize, design, produce, and install multiple co-branded wall vinyls, murals, column wraps, overhead banners, and tension-mount displays throughout the Northwest quadrant of the newly-renovated stadium.
Concept
Massey Services wished to create messaging and imagery that not only highlights its family-based roots and clearly shows their services, but also ties into the very essence of why Camping World Stadium visitors are there in the first place; sporting events (primarily football).
Together, with the Massey Services marketing department, I began building image assets and coined three phrases to drive these points home:
“PLAY ON YOUR TURF”
“YOUR HOMEFIELD ADVANTAGE”
“GIVE YOUR HOME FULL COVERAGE”
Design
Once the conceptualization phase is complete, it’s time to create production-ready design files. For Camping World Stadium, the design challenge was how to incorporate concepts into designs that are not only removable/replaceable in some instances, but also considered maximum viewing distance, optimal use of negative space, and the flow of human traffic throughout the venue.
In addition, I created libraries, templates, and standard color palettes to ensure color/image quality across multiple different substrates, installation surfaces, and print mediums.
Production & Installation
The key to good design is the ability to make the ideas on screen come to fruition, and match the final product/aesthetic. The tiniest details make all the difference in creating an all-encompassing experiential branding experience.
Never was this more important than with the Massey Services sponsorship in Camping World Stadium- one of the longest-running, continually-operated major event venues in Orlando. I produced and managed installation of custom aircraft cabling, tension mount systems for overhead arch banners, multiple 1000SF+ wall vinyls, and textured concrete column wraps to create a consistent look and feel throughout the Massey Services quadrant of Camping World Stadium.
Image Gallery
Feel free to scroll through the images below to see the final, co-branded installations for Massey Services at Camping World Stadium.
